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I wouldn't believe what I am about to tell you. Almost everyone on the planet has a Facebook account and I’m sure I don’t have to explain what Facebook is all about… But the question is what do people do with their Facebook account? You’re right, they get social and connect with each other. By just leveraging on the power of social connection, we can almost get our message out there and reach millions of people in a very short time frame. Nothing on earth is as powerful as Facebook now… What if you can tap into this powerful connection and get customers through Facebook? Yeah… Is going to be HUGE!
My Facebook Dream Crushed…
Everyone in business knows that this is an opportunity make a blast by selling stuff through Facebook. You’ll see companies creating their own Facebook account, setup their fan page and start posting links to push people to buy. This is exactly what I did a few years ago… Did I get rich after doing all that? I guess you know the answer… NO NO NO…. Hey what’s wrong? Everyone seems to be doing the same and why it’s just not working for me? After a while, I realized that’s the problem… I’m doing things that everyone else is doing. I should be doing something different to get a different result. This is an enlightened moment for me and I started to study companies that really achieve fantastic results through Facebook.
Realization of the Truth…
I’ve read books, bought courses and attended countless of seminars… Finally my hard work paid off… All I’ve known about Facebook in the past is all wrong… This is the mistakes that everyone is making:
Not diverting their fans to their website
Inconsistent follow ups
Hard core selling
Update irrelevant/unprofessional status
Not engaging/interacting with friends and followers
No incentive “like”
Post boring/irrelevant content
Posting too frequently
Not tracking results
Ignoring Facebook advertising
After all the trial and error, I’ve finally found what works:
Regular follow ups
Focus on sharing not selling
Always get your users to your website
Post interesting updates and contents
Accelerate your results with Facebook advertising
Track your results and stop what doesn’t work
Engaging with your followers with quiz, contents and games
Bribe them for “like” with gifts
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